Lennox Island launches website to encourage hands-on tourism experiences

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Lennox Island First Nation has launched a website aimed at encouraging experiential tourism in a variety of ways, from weaving to quillwork.

The First Nation wants visitors to experience Mi’kmaq culture rather than see it, Chief Darlene Bernard said.

“[Before] they would go to our cultural center, look around, go to the craft store and then they would leave,” Bernard said.

“Now what we’re trying to do is really respond to experience. We’ve found that it’s all about experience. People come from other countries, they want to learn something.”

Visitors can now learn to make birch bark quills, weave a moosehide drum, or make clams and bannock on the beach in a two- to four-hour session. Prices vary between $65 and $85 per person.

Like the rest of Prince Edward Island, COVID-19 has greatly affected tourism on Lennox Island, but has given the First Nation time to strategize for a better tourism plan. , Bernard said.

“COVID ruined everything for sure, our visitors and tourist numbers were down, almost zero. We took the opportunity to really look at our tourism experiences and products, and take the time to develop the website too” , she said. noted.

“Even though we haven’t been able to welcome any visitors, we’ve done a lot of work to prepare ourselves so that we can now prepare for the upcoming season and we’re very excited about that.”

PEI is unceded Mi’kmaq territory, and Lennox Island hopes to promote it through tourism, Bernard said.

“Lennox [Island] has so much to offer visitors to Prince Edward Island. When people come to Prince Edward Island, they come to Abegweit, Mi’kmaq territory, and I want them to see the Mi’kmaq when they come. »

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