Star Line Mackinac Island Hydro-Jet® Ferry today announced plans to change its name to Mackinac Island Ferry Company and introduced a new logo for the new brand, which will be fully rolled out by the end of 2023.
During this transition, the company will be called Star Line Mackinac Island Ferry Company. The new name is designed to place all brand assets currently held under the Mackinac Island Ferry Company brands umbrella.
Mackinac Island Ferry Company owns the Star Line Mackinac Island Hydro-Jet® Ferry branded ferry fleet, the former Arnold Line Ferry fleet and the Mackinac Marine Services (MMS) shipyard.
The company is best known for its high-speed hydro-jet cock-tail boats, family atmosphere and the most frequent number of trips to and from Mackinac Island and under the Mackinac Bridge.
The announcement was made by Mackinac Island Ferry Company CEO Jerry Fetty just as the company kicks off Mackinac Island’s official opening day, April 21, 2022, when island guests begin to take ferries to and from Mackinac Island from Mackinac City and St. Ignace for the summer season.
“The new name is easily recognizable by our customers and, although our name is changing, we continue to be committed to providing the same excellent service, pleasant journeys and on-time arrivals and departures that our customers have become accustomed to”, said Jerry Fetty. , CEO of Mackinac Island Ferry Company. “This collection of Mackinac Island Ferry businesses is an important group of Michigan legacy brands dating back to 1878. From a business perspective, the strategic name change is the result of their accumulation under one company, allowing us to leverage a single brand name.”
The new Mackinac Island Ferry Company logo uses a font reminiscent of simpler times, much like the feeling visitors to Mackinac Island get on their island excursions. As part of a natural brand name transition, the Star Line brand logo will continue to be used during this summer season and then be phased out until 2023. Visitors will begin to see the new logo added on Star Line platform signage throughout summer 2022.
For more information on Star Line Mackinac Island Ferry Company visit www.mackinacferry.com